1. With Use It Better™ you can record and replay visits as if they were videotaped*.

*Oops. that’s something that Google Analytics can’t do.

Ability to record & replay visits makes Use It Better a multi-purpose tool that will allow you not only to report clients but, what’s more important, to improve your work and make clients happier.

2. Use It Better™ works in real-time because time is expensive in digital ad industry*.

*Google Analytics refreshes data every 3-4 hours but you have to wait till midnight before it’s verified.

When you launch a campaign you spend tens of thousands of dollars on media every single hour. Why should you wait 6 to 8 hours to find out if you didn’t waste them? Use It Better provides you all reports in real-time so you can quickly analyze incoming data, make improvements and get better results.

3. „Bounces” are a huge part of your traffic. Use It Better™ can help you analyze them and reduce their number*.

*Google Analytics doesn’t even show how much time spend users who visits a single page.

On average, 40-60% of visitors leave websites without opening even a single subpage. You would save a lot of money on your media budget if you could decrease it by a few percents. With Use It Better you can identify what happens after a users enter your website and come up with ideas how to enage them.

4. Use It Better™ not only allows you to find a problem with your website but also to identify its source*.

*Google Analytics doesn’t provide qualitative data just segmentation option.

You can miss a lot of clues on why visitors activity doesn’t translate to anticipated results if you are looking at averaged data only. With Use It Better you can analyze individual visits and see where visitors are having problems using your website. You can improve its effectiveness without wasting time on trail-and-error method.

5. Use It Better™ can be leveraged during all stages of projects by designers, developers, testers and account execs*.

*Google Analytics comes in handy only after a project is published

Use It Better has been designed to help agencies leverage power of web analytics in every-day duties. The sooner your team will start to use it, the more time and money it will save.

6. Use It Better™ gives you precise and rich-media oriented Key Performance Indicators

*Google Analytics has been designed to analyze e-commerce websites. Do you make such in Flash?

Advertising is not e-commerce and you can’t evaluate campaign’s performance by a number of sold items. That’s why you need precise metrics on user engagement. One of them is active time that a visitor is exposed to a brand.