Use it Better™ provides a powerful filtering tool that enables you to narrow your analysis to the visits of your interest. Filtering criteria includes the visit information (time, length, referrer…), user’s data (browser, flashplayer, resolution, user visits …) as well as Adobe Flash events (mouse or keyboard events…), meta events (frame rate, sections, actions) and your custom messages (you can send any information you want).

You can apply all the available filters in any combination to single out specific sessions and calculate reports for them. Filter sets are grouped in a tree structure, which facilitates the construction of very complex queries and makes it possible to view reports for each branch.

Besides creating your own filter sets, you can use provided presets that serve common analytics purposes like comparing first time visits with returning ones, or evaluating your media plan.

Real time analytics

Adobe Flash is mostly used in online advertising where time is king. When you launch a high budget advertising campaign which leads to your Adobe Flash website, every single hour means thousands of visits and thousands of dollars spent on media. Unless you can quickly analyze your website’s performance and resolve the problems as the appear, you probably waste substantial part of your budget.

That’s why Use It Better™, contrary to Google Analytics, provides an instant access to visits momentarily they were recorded, which gives you an opportunity for on-spot troubleshooting: removing bugs, improving UX or eliminating worthless traffic sources from your media plan.