Web Analytics for UX and CRO teams

Capture, Understand & Optimize
Customer Journeys

  • Add a single
    script to unlock
    the stream of data about your
    customers' behavior
  • Combine qual
    and quant
    analyses to
    understand
    Customer
    Experience
  • Turn insights
    into A/B tests
    with a built-in
    optimization
    engine

Capture Data

UseItBetter, out of the box, captures 100% of a customer's interactions with your website. You can update the website every day, run tens of A/B tests and never worry about data again.

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    Automated
    data collection
    with a single
    script/tag
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    100% data
    coverage of
    behaviors
    in a Customer
    Journey
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    Retroactive
    segmentation
    and analysis
    of behavioral
    data
 

Understand Customers

Combine qual and quant analytics to give UX research its deserved place among Business Intelligence processes. Talk with stakeholders not only about discovered problems and opportunities, but also about the scale and impact they have on business metrics.

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    Analyze logs,
    visit replays
    and previews
    of customer
    journeys
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    Follow users
    throughout
    their lifetime
    across all channels
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    Iterate
    between
    qual and quant analyses
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    Dynamically
    generate
    heat maps for
    any segment
    of users
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    Measure the time and effort
    required
    to complete
    tasks
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    Understand
    how users
    complete and
    submit forms
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    Switch between
    individual journeys and aggregated paths
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    Quantify
    customer experience and its business value
 

Optimize Experience

Immediately translate insights into A/B tests. Without writing a single line of code you can test your hypothesis and experiment with content and User Interface, guide users with hints, offer them incentives to convert or ask them for feedback.

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    Experiment with
    the content,
    incentives and
    messaging
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    Precise
    behavioral
    targeting
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    Integrated
    A/B testing
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    Unlimited
    personalization
    possibilities
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    No coding
    required
 

Request Live Demo

We help optimize Customer Journeys worth billions of dollars
in e-commerce, financial services and gaming.


"a grander vision"

HQ: Use It Better, Leborska 3b, 80-386 Gdansk, Poland. info@useitbetter.com